How to Lose a Customer (Part 1)

Everyone has a customer base. Everyone is trying to sell others on something. For you this may mean convincing others that your products or services deserve to be paid for. Or perhaps you are selling people on an idea such as: "My church is awesome, you should come!" or "I am worth every penny of the salary that you're paying me." Whether you realize it or not you have a customer base, a clientele that you're serving every day so it is important to understand the things that consistently drive people away so that you can avoid them at all costs.

In the first of this three-part series on How to Lose Customers I'd like to describe something that can test one's love for Christ to it's very core. Okay...that was a bit dramatic, maybe it's not that critical but it can definitely play a huge role in someone's decision to stick with you or move on. The characteristic that I am referring to is impatience. Companies, organizations and/or employees that consistently keep people waiting are consistently losing business, clients, constituents and congregants. The reason is clear...NO ONE WANTS TO WAIT! We live in a culture that makes it convenient to find what we're looking for quickly and if you are unable/ unwilling to do so be prepared to see the window of opportunity slide shut right before your eyes.

You may think that people should be more patient in which case you would be right, but are you going to be the employee who is known for consistently offering your boss "character building opportunities?" I don't think so! You'll be known as the one who just can't seem to get things done. Are you going to be known as the business that offers service with a smile and a side order of opportunities to practice patience? Probably not. You're going to be known as the company that couldn't cut it last time and most people aren't forgiving enough to continue to give multiple opportunities.

If you're going to do business, ministry or service differently you would do well to offer excellence expeditiously. When you do this they'll tell others but if you don't do this they'll tell others! Which testimony would you want to be told about you?

Don't keep people waiting.

JessieJennings.com : Jessie Jennings III ~ Jessie Jennings 3, Author of "On Your Mark, Get Set, Go!

Article How to Lose a Customer (Part 1) Published By Jessie Jennings III Date Wednesday, June 6, 2012. Hopefully this article has helped you. If so, let me know with a comment. Talk to you again soon! 0 Commenter: for post How to Lose a Customer (Part 1)