Promotion is concerned with getting the word out about the service that you provide and more importantly how it will benefit your audience. Letting people know that you have an 11 o'clock worship service is great but simply announcing that isn't effective promotion. You have to promote the fact that lives are being changed each week, marriages are being restored, the community is being transformed; SOMETHING is happening there! Promote that.
An invitation is just information if it doesn't provide an incentive for it's acceptance.
You have to promote the "WHY?"
If you're promoting your business don't just share the address, share about the stellar service that you provide. Share about how you will not stop until your customers are satisfied. Share testimonials from customers who can confirm that you are telling the truth.
If you are promoting yourself as a possible employee you can't just tell the manager that you are available. Tell them how you plan to make their life easier. Tell them how you can support the company's vision. Tell them how you are not in it for the money but your performance will demonstrate that you will be an asset and not a liability.
When pushing your promotions to the next level you have to promote the benefits of using you and not just that you are available to be used. It's an open market and there are hundreds of other companies, thousands of other churches and millions of other possible employees so why should they choose you? On every flyer, commercial, resume or promo you have to promote the why.
Where to promote
Conventional wisdom would suggest that you begin by promoting on your own website and that's a great start but it certainly cannot be the end of your efforts.
You have to put yourself or your organization anywhere your target audience's eyes are looking. If you want to reach young adults why not place your logo and an encouragement on the napkins at a club? If you want to reach soccer moms why not donate coolers with your website on them filled with all the liquid refreshment a team can drink to the teams in a local league next season? If you want to reach techies why not host a contest where a web designer can design your next website and receive a ton of free gear for winning. Do you think they wouldn't brag about their work? Guess where they would send their friends to see it??? You guessed it, your website!
You have to be creative and place your brand (or yourself) where your audience is. In this age of technology it is possible to place yourself in front of more people than ever before. I would suggest going beyond your own website and going to where the people are (Facebook, Twitter, Youtube, etc.) because with a million other options out there competing for your audience's attention you have to work for their time. When you're fortunate enough to get a few moments of it as they look at your posters, read your resume, or view your commercial be sure to share "why" it was not a waste of their time.
What creative ideas have you used in promoting yourself or your organization?
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